• 8.1%

  ROAS lift

• -8.4%

  CPA

Leveraging TikTok's automated performance solutions to scale efficiently through peak season

• +46%

  reach

• +135%

  stop scroll

• +1228%

  comments

Supercharging brand awareness with a highly engaging creator campaign

• 47%

  uplift in lead volume

• 7.5%

  lower cost per lead

How a Middle Eastern healthcare clinic achieved 47% uplift in lead volume by combining advanced lead generation features

• -10%

  cost per order

• 3300

  orders

• x2.42

  increase in orders

Building on existing learnings with a highly strategic Black Friday campaign

• +1500

  units sold in one day

• 10k+

  revenue during LIVE event

• 2.68

  cost per aquisition

Sold out in one day with a focused GMV Max campaign

• 1.86

  ROI

• €13.66

  cost per order

• 1.5m

  impressions (Feb)

Continuing an ongoing campaign to scale a well-established skincare brand

• 2.8

  ROAS

• €34

  CPA

• 0.44%

  CTR

Maximising conversions with AI audience targeting

• +14.7pts

  incremental lift in ad recall

• +5.3pts

  incremental lift in brand preference

How CeraVe combined Always-on and Brand Consideration Ads to create an even more comprehensive full-funnel strategy

• +64%

  Uplift in Conversion*

• +38%

  Uplift in ROAS*

• +14%

  Uplift in CVR*

Maximizing Conversions and Controlling CPA with Smart+ Cost Cap

• +110%

  increase in orders

• +99.8%

  increase in GMV

• 50%

  month-on-month growth in Live GMV

Making massive impact on Black Friday through a highly successful Live Event

• 74%

  average total increase in consideration audience size

• 41%

  conversion increase

• 6%

  blended ROAS (GMV Max + Consideration Ads)

Unlocking full-funnel efficiency for TikTok Shop with new consideration audiences from Consideration Ads

• +3.5X

  ROI

• 100%

  increase in orders

• -50%

  CPA vs to other platforms

Boosting sales, raising brand perception, and reaching new audiences with GMV Max