• +9.5%

  sales uplift (Creator Asset)

• +€62K

  incremental value (Creator Asset)

• €2.4x

  ROI (Creator Asset)

Learn How Nurofen Migraine is Driving Incremental Sales and ROI in the Netherlands with TikTok’s Brand and Creator Assets.

• 99M+

  campaign views

• 23,262

  course registrations

• +23%

  increase in Gen Z customers

How a TikTok-first approach turned mental health awareness into real participation and measurable growth among young adults

• 100%

  Increase in CTR vs Q1 average

• 119%

  Increase in clicks to site vs Q1 average

How NIVEA, OMD and TikTok used TopView CTR optimisation to evolve a proven awareness format into a driver of high-intent traffic to Boots.com, ahead of summer for NIVEA SUN Silky UV Stick SPF 50+

• 8.1%

  ROAS lift

• -8.4%

  CPA

Leveraging TikTok's automated performance solutions to scale efficiently through peak season

• 4.7pts

  incremental lift in purchase intent

• 17.4M

  of consumers reached

• 5%

  above benchmark CTR

ENO e TikTok Pulse: a receita de sucesso que aliviou a azia e elevou a marca

• +46%

  reach

• +135%

  stop scroll

• +1228%

  comments

Supercharging brand awareness with a highly engaging creator campaign

• 47%

  uplift in lead volume

• 7.5%

  lower cost per lead

How a Middle Eastern healthcare clinic achieved 47% uplift in lead volume by combining advanced lead generation features

• -10%

  cost per order

• 3300

  orders

• x2.42

  increase in orders

Building on existing learnings with a highly strategic Black Friday campaign

• +1500

  units sold in one day

• 10k+

  revenue during LIVE event

• 2.68

  cost per aquisition

Sold out in one day with a focused GMV Max campaign

• 1.86

  ROI

• €13.66

  cost per order

• 1.5m

  impressions (Feb)

Continuing an ongoing campaign to scale a well-established skincare brand

• 2.8

  ROAS

• €34

  CPA

• 0.44%

  CTR

Maximising conversions with AI audience targeting

• +14.7pts

  incremental lift in ad recall

• +5.3pts

  incremental lift in brand preference

How CeraVe combined Always-on and Brand Consideration Ads to create an even more comprehensive full-funnel strategy